Do you have a physical B2B product to sell? Then chances are you will do very well displaying it at a trade show. According to Exhibitor Magazine, about 80% of their exhibiting subscribers make physical products. That’s…
Trade Show Marketing
11 Ways to Build Your Brand at Trade Shows
Want to build your brand at trade shows? You’re not alone. Exhibitors say in survey after survey that building awareness is their #1 or #2 trade show marketing goal. Building awareness occurs at…
How Flexible Is Your Island Trade Show Exhibit?
One size rarely fits all, and especially for island trade show exhibits. As much as we like to picture getting a perfect booth design that you can use at every show, the…
10 “Pain Point” RFP Questions to Ask Your Exhibit Vendor
Looking for the ideal trade show exhibit partner? A provider with equal parts design chops, strategic thinking, responsive customer service, and impeccable reliability in making it all happen? You’ve got company. Part…
37 Things A Trade Show Exhibit Does
Trade show exhibits are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’ve got a very long to-do list. Imagine what it takes to build one…
17 Bad Booth Staffers
He did what? She said what? And in our trade show booth! You may be surprised by the stories of Booth Staffers Behaving Badly that happens at trade shows. Or, maybe not, since…
Trade Show Planning Timeline For Both Logistics And Marketing
To master the deadline-driven world of trade shows depends on great planning. Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted…
7 Things Exhibit Designers Need to Be Creative
It goes without saying that creative exhibit design is completely dependent on creative exhibit designers. Creative exhibit designers are skilled at solving the many problems that arise when you build a shippable,…
Enterprise Exhibitors: Save Time Organizing Events Into Tiers
“Organization is the bridge between chaos and accomplishment, allowing man to traverse from confusion to clarity, from potential to achievement.” Peter Drucker When your enterprise-sized company exhibits at dozens or even hundreds…
Enterprise Exhibitors: 14 Reasons to Centralize or Decentralize Your Trade Show Marketing
You work at a very big, enterprise-level company that exhibits at trade shows. So big, you very likely have multiple divisions, which sometimes your headquarters struggles to control. This scenario puts your…