37 Things A Trade Show Exhibit Does

Trade show exhibits are multitasking marvels made of metal, wood, fabric and more.  Just like your booth staffers, they’ve got a very long to-do list.  Imagine what it takes to build one thing that must do all 37 of these things well:

Achieve Your Marketing Goals:

1. Build, enhance, reposition and maintain your brand.
2. Generate leads
3. Break your company into new markets
4. Tell your story
5. Introduce your new products
6. Advance the buying cycle
7. Make a statement
8. More than pay for itself

Support Functional Needs:

9. Be seen from a distance
10. Communicate quickly
11. Stop attendees
12. Promote your benefits
13. Announce your product markets
14. Reinforce a themed message
15. Answers questions
16. Facilitate dialog
17. Host a presentation
18. Provide meeting space
19. Display your products
20. Store your staffer’s stuff, plus promotions, supplies and electronic gear

Affect Many Different Groups of People:

21. Welcome customers
22. Help attract qualified attendees
23. Support your booth staff
24. Instill pride in your team
25. Reinforce business partnerships
26. Host a press conference
27. Recruit new employees
28. Scare your competitors
29. Impress investors

Meet Logistics Needs:

30. Minimize operating costs
31. Pass show regulations
32. Pack down efficiently
33. Set up as easily as possible
34. Travel without getting damaged
35. Last for years
36. Change booth sizes
37. Change messages to fit different markets

Your trade show exhibit must be a marketing powerhouse, a great host, a workplace, and a versatile team player.

You may not want your own exhibit to do all 37 of these things. You could even review this list to identify the top 5 or 10 things you really want it to do well, and share that with your exhibit house.

Of course, we would love to collaborate with you to create an exhibit designed to balance all your most important goals and requirements. Contact Holt Experiential to get started.