Branded interiors have the potential to make positive and lasting first impressions. Just like your digital appearance on your website, your visual style in your marketing literature, and your face-to-face appearance on the trade show floor, your branded interiors are an important and integral part of your brand’s essence and marketing message. We at Holt understand that your facility speaks volumes to your prospects, clients, team members, and recruits. Your lobby, office transition spaces, conference rooms, showrooms, and, yes, even your break rooms or human resources areas create an impression that directly affects how people that visit and occupy your space feel about the organization.
Our Interior Design Discovery Process
As part of our interior design process, Holt dives into a deep discovery to understand the strategic goals and unique brand elements that should influence your branded interior design. We photograph and measure your spaces. Then, we build your space in 3D so that we can fly you through the proposed experience so that you can fully understand the imagined solution for your commercial interior. During this fly through, we are able to quickly react to feedback and requests for changes, and we can make revisions on the spot, allowing you to take more ownership in the design process.
Branded Interiors Reinforce Corporate Culture
Holt’s designers visualize tailored solutions for your corporate facility interior that are critical to your sales and marketing efforts within your facilities. These solutions help equally to reinforce and cultivate the unique culture shared by your team members and can serve as a powerful recruiting tool. In order to stay competitive, today’s corporate leaders realize that talent acquisition is just as important to the bottom line as new revenue generation. Displaying your organization’s mission, vision, and values in unique and creative ways strengthens your team’s collective effort and attracts the best future hires to fit into your culture.
First impressions are everything. Your lobby tells an important story, not only to clients and prospects but also to future team members – the recruits of today and tomorrow. Poor lobby design is off-putting, tired, dim, and uninspiring. Great lobby design is refreshing, aligning, and sets the stage for what’s to come throughout the facility beyond the lobby. Here, in your entrance, you have the greatest ability to set the stage for the rest of the experience within your facility. Environmental graphics, custom millwork, LED tiles, unique furnishings, and interactive touch screens that speak to your dominance within your industry, your storied innovation, your ability to survive as an organization despite daunting outside challenges – all of this speaks volumes about your company and it should be told well both visually and cohesively.
Branded corporate interior design for the conference room is more nuanced and critical than most leaders think. Conference rooms are where deals are made or lost. Conference rooms are where teams align, where projects are dissected, planned, redirected, and possibly salvaged. Conference rooms allow for teams to build or break trust, for leaders to hold intimate conversations with long-held and upcoming talent, and they are places for teams to celebrate the personal and professional milestones of their teammates. Conference rooms should be outfitted with great digital tools and old school writing surfaces that allow everyone to communicate easily and quickly in their preferred style. Conference rooms should be flexible in their design and allow for reconfiguration on demand, and they should be comfortable. There’s nothing worse than a rigid conference room chair that becomes uncomfortable only fifteen minutes into a two-hour meeting. Lighting should feel natural, and any view to the outside always helps.
Showrooms are selling spaces. When designed well, they should foster the demonstration and trust-building sales process. They should be designed to be impressive, to be flexible, and to be pragmatic. Showrooms are a stage for selling conversations. Fixtures should allow salespeople to easily display and demonstrate products. Graphics should be well laid out, informative, and visually eye-catching. A well-designed showroom should be easy to update as new product is released or when new vertical markets are added. Furnishings should be flexible and comfortable, allowing for longer conversation dwell time if needed. Technology should be easily accessible and practical. If touch screens are deployed, their user interfaces should be user-friendly and easy to navigate. If video or live web meetings are employed, network access points should be dedicated with enough bandwidth to prevent disruption. Audio should be clear and even portable with Bluetooth speakers that connect anywhere in the space.
Corporate Interior Design for Innovation Labs, Executive Briefing Centers, and Heritage Centers
Innovation labs are special projects within a facility’s commercial interior design. Innovation labs allow companies to engage in new solution creation by collaborating with their customers, suppliers or partner agencies. Innovation labs are true innovation spaces. They are collaborative spaces that allow company-customer relationships to evolve beyond solution-consumer relationships. In these spaces, companies and customers are free to engineer together new solutions that are mutually beneficial. Because of this mutually-beneficial relationship, innovation labs feel more like shared working spaces. They are typically full of easily accessible technology surfaces that allow for collaborative working sessions. These could come in the form of smaller touchscreens or larger multi-touch walls. Furnishing are typically modular and easy to reconfigure depending on the size of the group attending. Acoustical solutions are just as important as the furnishings because the ability to hear conversations in one-on-one meetings is as important as in a setting of fifty people. Lighting should be flexible, as well, allowing for the dimming of house light for a more focused and dramatic effect, or full house lighting at the other extreme in the case of town halls or open session tours by corporate or municipal constituents. However the innovation lab space ends up being designed, it must foster product and service innovation through connection with the end-user.
Executive Briefing Centers
Executive Briefing Centers are highly staged with a well-developed and scripted path built into the three-dimensional commercial interior. They are fully immersive spaces that take a visitor or group of visitors on a very choreographed and monologue-led tour from one solution group to another. They are heavily graphic-laden with wall murals, 3D text, and they incorporate planned stops along the path with interactive stations or multi-touch walls built into the progressive sequence. Many times, executive briefing centers include a theater area where visitors are shown either a brand movie on screen or a sales-led presentation. Executive Briefing Centers are at the top of the food chain for permanent branded marketing environments, and they require larger implementation and operational budgets.
Heritage Centers tell the story of a company’s genesis, the ability to learn to walk, then crawl, and eventually its ability to grow, merge, acquire, and dominate within an industry. Heritage centers not only endear an organization’s creation and growth story to its visitors, but they can also help to set the stage for that organization’s future plans for growth. These spaces are more like museums and they incorporate much from the museum design field. Heritage centers are full of chronological interpretive graphics, as well as artifact displays. To remain contemporary and interesting to today’s visitors, they also often employ digital interactives to help create a “Wow!” factor. Touch screen, multi-touch, phidget, QR, AR, and VR technology all play a role today in making the heritage museum experience more memorable.
How We Can Help
Ultimately, Holt helps you to drive significant growth by creating engaging and communicative commercial interiors, manufacturing showrooms, customer experience centers, and innovation spaces. Here is where your honed brand messaging, services, solutions, and product offerings culminate to propel your sales and marketing efforts. When designed well, commercial interiors, showrooms, customer experience centers, and innovation spaces create true differentiation from your competition and help to give your brand its home.