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Are you considering a Double Decker exhibit for an upcoming trade show? While double decks are impressive, you are likely wondering if they are a good investment. Short answer: They can be.…
Most exhibitors build their trade show strategy around lead volume: Attracting as many attendees as possible and qualifying them as fast as they can. But at many B2B shows, a single large…
As a marketing leader, event manager, or executive at an enterprise company, how do you create high impact in your trade show marketing for multiple divisions, massive exhibits, and a high volume…
When it comes to planning a standout presence at major trade shows, where do you start? Because it’s more than just booking your booth space. It’s also about setting clear, measurable goals…
5 Trade Show Strategies for Market Leaders with High Market Share Because market leaders enjoy high market share, they have a different problem compared to most exhibitors: Many show attendees are already…
Just because you have a large exhibit, a household brand name, or even years of show experience, they don’t make your marketing program bulletproof. Some of the costliest mistakes we often see…
Exhibiting at 50 or more trade shows a year can boost your corporate brand with key audiences across multiple industries, and fill your sales pipeline with viable opportunities all year long. But…
The larger the booth, the bigger the booth staffing challenge. Every exhibitor needs capable booth staffers to greet, persuade, and convert booth visitors. But large exhibitors require a veritable army of staffers,…
Big trade show exhibits make a statement—but they also come with big price tags. If you’ve ever had to defend the cost of a large exhibit to upper management, you know the…
At Holt Experiential, we understand the unique challenges product-intensive exhibitors face when preparing for a trade show. Large companies showcasing numerous complex products often need extensive behind-the-scenes coordination, long before their exhibits…
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