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He did what? She said what? And in our trade show booth! You may be surprised by the stories of Booth Staffers Behaving Badly that happens at trade shows. Or, maybe not, since…
To master the deadline-driven world of trade shows depends on great planning. Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted…
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How can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline three ways to meet when attending your trade show or conference is no longer possible.
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