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When it comes to planning a standout presence at major trade shows, where do you start? Because it’s more than just booking your booth space. It’s also about setting clear, measurable goals…
At Holt Experiential, we understand the unique challenges product-intensive exhibitors face when preparing for a trade show. Large companies showcasing numerous complex products often need extensive behind-the-scenes coordination, long before their exhibits…
He did what? She said what? And in our trade show booth! You may be surprised by the stories of Booth Staffers Behaving Badly that happens at trade shows. Or, maybe not, since…
To master the deadline-driven world of trade shows depends on great planning. Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted…
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