Walmart Fresh Market Stand
Retail Store Sign For Test Market Grocery Concept
Holt fabricated this retail signage prototype for Walmart to display in their test store in Bentonville, Arkansas.
The concept was tested in an exploratory effort to bring more attention in-store to their Market Fresh Stand. The 10-foot tall archway sign was set up as a visual gate into the grocery produce area and meant to draw shoppers’ attention to grocery specials.
The arch structure was built from locking aluminum extrusions, clad with graphic panels printed to simulate a warm wood finish, and Walmart branded with cut vinyl graphics and text. The aluminum extrusion arch was rooted inside three-foot tall wooden bases that supported the sign in the high-traffic retail space.
Workplace Furniture & Custom Millwork
Graphic Design + Production