Big Graphic Impact, Minimal Footprint
ATS (Applied Technology Solutions, Inc.) sought to represent their software for utilities with a 20 x 30 foot booth at the TechAdvantage Expo. And do it on a tight budget.
Holt Experiential gave them a rental exhibit that made a splash with the most bang for the buck.
The exhibit provided big graphic impact with minimal structural footprint, with an open floor plan that still promoted their brand with billboard-sized graphics up high and 16-foot-tall graphic images on either end.
To further save money, four of the square graphics without the ATS name were printed on translucent fabric graphics, avoiding the need to print graphics for both sides of a section.
Once attracted to the exhibit by the colorful mural graphics and four flatscreen monitors playing looping splash videos, visitors could meet with ATS booth staffers in multiple spaces, including two wide counters, a couch and a bar-height table.
The entire exhibit structure was also rotated slightly within the booth space, to give the exhibit more visibility to attendees approaching from an off-centered aisle.
Modular Exhibit Design
Installation + Dismantle