Holt Experiential Holt Experiential
Modern corporate office lounge with bold wall art and motivational signage for experiential branding.

HanesBrands Headquarters

Branded Environments Energize Leadership + Associates

Branded Interiors Across 4 Floors

HBI wanted their new Park Building headquarters in downtown Winston-Salem to propel its associates and brands into a fresh, exciting reality, one that celebrates the past, but looks to its future. The overarching goal for the new facility was to inspire growth, ingenuity, and mentorship in the workplace.

HBI asked Holt Experiential to help create their bright, energizing environment from which leadership and associates would be motivated and proud to work.

Bright and energizing office lobby at HanesBrands Park Building with a 3D graphic mural on the wall and comfortable lounge seating in the foreground, reflecting the company’s brand and creative vision.

On four floors, Holt designed, fabricated, and installed branded environments in lobbies, arrival zones, common spaces, eight conference rooms, and a community break room. Elements included printed graphic wall and window murals, 3D art, brand statement and logos, custom wood millwork, product platforms, framed art, and brand accent paint.

INSIDE HBI'S BOLD NEW HEADQUARTERS

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Jim Whitehurst

“Holt supported us in bringing our brands to life in the workspace, and it’s been well received by our associates and customers. ”

— Jeff Pitts, Vice President, Global Real Estate and Security - HBI

Setting the Tone

Branded interiors in entry and arrival zones helped set the tone and energize employees and visitors. Employees across multiple disciplines walk by these environments every day.

Light-filled room at HanesBrands Park Building featuring the ‘WIN AS ONE’ 3D mural on the wall. A working table with chairs sits in front of the mural, while additional comfortable seating lines the windows and walls, designed to inspire collaboration, teamwork, and employee engagement.
In this bright, airy space at the HBI Park Building, the ‘WIN AS ONE’ mural energizes the room with a bold brand message. Holt Experiential paired the mural with a collaborative table and chairs, as well as comfortable seating along windows and walls, creating a space that encourages teamwork, reflection, and connection.

Entry and Arrival Zones

Detailed view of the ‘WIN AS ONE’ 3D image board, featuring extruded letters and a metal diagram structure. The design highlights depth and texture, emphasizing teamwork, brand identity, and the creative craftsmanship of Holt Experiential.
Close-up of the ‘WIN AS ONE’ 3D image board designed and fabricated by Holt Experiential. The extruded lettering and metal diagram structure bring depth and dimension, creating a striking visual that reinforces the HBI’s company message of unity and collaboration.
Hallway at HanesBrands Park Building with branded advertisements featuring models, paired with comfortable booth seating. The space promotes collaboration and engagement, reflecting Holt Experiential’s approach to blending visual storytelling with functional, inspiring design.
Branded HBI murals line the hallway, featuring images of models and clothing that celebrates company success. Comfortable booth seating encourages collaboration and conversation.
Exterior view through windows into the HanesBrands Park Building hallway, where branded murals and comfortable seating are visible. The design highlights the company’s brand identity and creates an engaging, welcoming environment even from outside the building.
The HBI Park Building feature hallway comes to life through large windows, showcasing the brand while reinforcing the company culture of creativity and collaboration.
Hallway wall showcasing large-scale images of Hanes models wearing the brand’s clothing. The space highlights Hanes’ product line and reinforces brand identity, creating an engaging and visually dynamic environment.
Striking images on large murals turns a simple passageway into an immersive brand experience.
Hallway featuring a mannequin wearing Hanes briefs, positioned next to a full-length thread illustration on the wall. The installation showcases product design and craftsmanship, reflecting the company’s brand and creative storytelling.
A mannequin stands next to a full-length thread illustration mural produced by Holt Experiential.
Office hallway at HanesBrands Park Building featuring a historic mural of a 1901 Hanes workshop. The artwork celebrates the company’s heritage and provides context for its long-standing tradition of quality and innovation.
Historic branding comes to life in this mural depicting a workshop from 1901. Installed in the office hallway, the artwork honors the company’s rich heritage.
Lobby sitting area at HanesBrands Park Building featuring comfortable seating, brand displays, and large windows overlooking downtown Winston-Salem. The design combines brand storytelling with a bright, open atmosphere that fosters connection and pride.
A sitting area in the lobby highlights the company’s family of brands while offering sweeping views of downtown Winston-Salem.

Celebrating Brands – Conference Rooms

Colorful brand murals featuring models wearing HBI clothing, and 3D logos transform eight conference rooms into branded interiors.

Boardroom interior featuring murals and 3D logos representing all HanesBrands, creating a fully branded, vibrant space designed to inspire teamwork, engagement, and brand pride.
The boardroom showcases all of the company’s brands through bold graphic murals and bright logos.
Two different conference rooms at HanesBrands Park Building, each featuring unique graphic murals and 3D logos representing various Hanes brands. The designs showcase the diversity of the company’s product lines and create engaging, brand-specific meeting spaces.
Two of the eight branded conference rooms highlight the diversity and reach of HBI’s portfolio.
Conference room on the 7th floor of HanesBrands Park Building featuring a large branded mural that celebrates the Hanes brand. The vibrant wall graphic creates an inspiring environment that reflects the company’s values and heritage.
On the 7th floor, a large branded mural anchors the conference room with bold imagery highlighting HBI clothing.
Conference room interiors at HanesBrands Park Building, each featuring unique murals and 3D brand logos representing different Hanes brands. The designs inspire employees by celebrating the company’s creativity, heritage, and product diversity.
Each conference room features a different HBI brand, creating inspiring environments that connect employees to the company’s diverse product portfolio.
Jim Whitehurst

“HBI made a strategic decision to relocate our Global Headquarters, and we asked Holt Experiential to assist us in bringing that vision to life. The project was driven by a lean budget and an aggressive timeline, and Holt delivered by meeting and exceeding our expectations. ”

— Jeff Pitts, Vice President, Global Real Estate and Security - HBI

Extending Brand Reach – Common and Work Areas

Branded interiors extend beyond entries and conference rooms deeper into spaces where employees work every day. Employees experience the HBI brands in the community break room, common areas close to workstations, and a feature display that highlight new products.

Office area at HanesBrands Park Building featuring a large branded mural on the wall near workstations. The vibrant design inspires employees and reflects HanesBrands’ commitment to creativity, teamwork, and brand pride.
A bold branded mural takes center stage—motivating employees and reinforcing the company’s mission of innovation and collaboration.
Elevator entry area at HanesBrands Park Building showcasing sleek HBI branding on the wall. The bright, modern design creates a welcoming atmosphere and reinforces the company’s brand identity as employees and visitors arrive on each floor.
The clean, welcoming elevator lobby features HBI branding that sets the tone for the workplace experience.
Computer training room at HanesBrands Park Building featuring historic Hanes branding and imagery on the walls. The design blends company heritage with a contemporary setting, inspiring employees through a sense of history and purpose.
In the modern computer training room, historic HBI branding connects employees to the company’s long legacy of craftsmanship and innovation.
Common area featuring a display of Hanes clothing and a digital monitor showing branded marketing content. The space combines physical product showcases with dynamic visuals to inspire employees and highlight the company’s latest campaigns.
A showcase of Hanes clothing is paired with a digital monitor to display new products and related advertising.

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