Gilbarco RTC main event stage wich custom large format stage backdrop with lighting and illuminated towers

Gilbarco Veeder-Root RTC 2019

Gilbarco Veeder-Root RTC 2019

For the second year in a row, Gilbarco asked Holt Experiential to help brand their meeting space at their annual Retail Technology Conference.  This was held in a new venue from the previous year which required re-examining the facility layout, available meeting spaces, and general sight lines in the convention center concourses.

Similar to their 2018 RFTC conference, Holt helped extend the event brand through the event space in three zones:

  1. Zone One – Corporate Event Welcome + Registration Area – filled with themed fabric graphic structures, monitor stands, branded registration counters, and printed vinyl glass graphics.
  2. Zone Two – Convention Center Concourse Areas – concourse hallways, seating areas, and the main entrance to the ballroom were branded with themed fabric graphic structures, stand-alone agenda + key speaker information graphics, and printed vinyl glass graphics.
  3. Zone 3 – Trade Show + Presentation Ballroom – The RFT Conference also included a trade show floor, for which Holt built a 20 x 30 exhibit that combined the event brand look with Gilbarco’s latest retail fuel dispensers and point-of-sale-devices, allowing for software demonstration. A raised stage was erected in the presentation area at the head of the ballroom and branded with a 20-foot wide printed fabric back wall, two 16-foot tall printed fabric backlit towers to the left and right sides, and a branded counter for use by the featured speakers.  All the stage assets incorporated some form of LED lighting to create a more dramatic presentation.

While there were similar needs as in 2018 for stage exhibits, reception, sponsor listings, and product displays, all graphics were redesigned to incorporate the 2019 event theme of “Innovation Starts Here.”

Gilbarco Veeder-Root



Event Space Planning

Shipped Event Structures

Logistics and Onsite I&D

Gilbarco RTC event registration desk with custom vinyl graphic next to event schedule and sponsor informational displays
Gilbarco RTC event space with elevated large format signage and custom fabricated interactive kiosks with digital displays
Window graphics and digital display welcoming attendees to Gilbarco RTC 2019
Special event exhibits to add branding and messaging at Gilbarco RTC 2019
Attendees at Gilbraco RTC converse in front of informational Veefil product kiosks and printed fabric backdrop with lighting
Custom event branding vinyl full color large format event branding graphic for Gilbarco RTC event
Gilbarco RTC 2019 sponsor banner stands and flatscreen monitor

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