{"id":6308,"date":"2024-02-16T12:09:27","date_gmt":"2024-02-16T17:09:27","guid":{"rendered":"https:\/\/www.holtxp.com\/?p=6308"},"modified":"2024-02-16T12:09:31","modified_gmt":"2024-02-16T17:09:31","slug":"37-things-a-trade-show-exhibit-does","status":"publish","type":"post","link":"https:\/\/www.holtxp.com\/branded-environments-blog\/37-things-a-trade-show-exhibit-does\/","title":{"rendered":"37 Things A Trade Show Exhibit Does"},"content":{"rendered":"

Trade show exhibits<\/a> are multitasking marvels made of metal, wood, fabric and more.\u00a0 Just like your booth staffers, they\u2019ve got a very long to-do list.\u00a0 Imagine what it takes to build one thing that must do all 37 of these things well:<\/p>\n

Achieve Your Marketing Goals:<\/strong><\/p>\n

    \n
  1. Build, enhance, reposition and maintain your brand.<\/li>\n
  2. Generate leads<\/li>\n
  3. Break your company into new markets<\/li>\n
  4. Tell your story<\/li>\n
  5. Introduce your new products<\/li>\n
  6. Advance the buying cycle<\/li>\n
  7. Make a statement<\/li>\n
  8. More than pay for itself<\/li>\n<\/ol>\n

     <\/p>\n

    Support Functional Needs:<\/strong><\/p>\n

      \n
    1. Be seen from a distance<\/li>\n
    2. Communicate quickly<\/li>\n
    3. Stop attendees<\/li>\n
    4. Promote your benefits<\/li>\n
    5. Announce your product markets<\/li>\n
    6. Reinforce a themed message<\/li>\n
    7. Answers questions<\/li>\n
    8. Facilitate dialog<\/li>\n
    9. Host a presentation<\/li>\n
    10. Provide meeting space<\/li>\n
    11. Display your products<\/li>\n
    12. Store your staffer\u2019s stuff, plus promotions, supplies and electronic gear<\/li>\n<\/ol>\n

       <\/p>\n

      Affect Many Different Groups of People:<\/strong><\/p>\n

        \n
      1. Welcome customers<\/li>\n
      2. Help attract qualified attendees<\/li>\n
      3. Support your booth staff<\/li>\n
      4. Instill pride in your team<\/li>\n
      5. Reinforce business partnerships<\/li>\n
      6. Host a press conference<\/li>\n
      7. Recruit new employees<\/li>\n
      8. Scare your competitors<\/li>\n
      9. Impress investors<\/li>\n<\/ol>\n

         <\/p>\n

        Meet Logistics Needs:<\/strong><\/p>\n

          \n
        1. Minimize operating costs<\/li>\n
        2. Pass show regulations<\/li>\n
        3. Pack down efficiently<\/li>\n
        4. Set up as easily as possible<\/li>\n
        5. Travel without getting damaged<\/li>\n
        6. Last for years<\/li>\n
        7. Change booth sizes<\/li>\n
        8. Change messages to fit different markets<\/li>\n<\/ol>\n

           <\/p>\n

          Your trade show exhibit must be a marketing powerhouse, a great host, a workplace, and a versatile team player.<\/p>\n

          You may not want your own exhibit to do all 37 of these things. You could even review this list to identify the top 5 or 10 things you really want it to do well, and share that with your exhibit house.<\/p>\n

          Of course, we would love to collaborate with you to create an exhibit designed to balance all your most important goals and requirements. Contact Holt Experiential<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Trade show exhibits are multitasking marvels made of metal, wood, fabric and more.\u00a0 Just like your booth staffers, they\u2019ve got a very long to-do list.\u00a0 Imagine what it takes to build one thing that must do all 37 of these things well: Achieve Your Marketing Goals: Build, enhance, reposition and maintain your brand. Generate leads…<\/p>\n","protected":false},"author":5,"featured_media":6309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,73],"tags":[226,484],"acf":[],"yoast_head":"\n37 Things A Trade Show Exhibit Does - Holt Experiential - Branded Interiors, Trade Show Exhibits, Corporate Events and Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Your trade show exhibit must be a marketing powerhouse, a great host, a workplace, and a versatile team player.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"37 Things A Trade Show Exhibit Does - Holt Experiential - Branded Interiors, Trade Show Exhibits, Corporate Events and Digital Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Your trade show exhibit must be a marketing powerhouse, a great host, a workplace, and a versatile team player.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.holtxp.com\/branded-environments-blog\/37-things-a-trade-show-exhibit-does\/\" \/>\n<meta property=\"og:site_name\" content=\"Holt Experiential - 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