{"id":2574,"date":"2019-08-27T21:49:39","date_gmt":"2019-08-28T01:49:39","guid":{"rendered":"https:\/\/www.holtxp.com\/?post_type=portfolio&#038;p=2574"},"modified":"2023-07-06T17:03:01","modified_gmt":"2023-07-06T21:03:01","slug":"gilbarco-veeder-root-rtc-2019","status":"publish","type":"portfolio","link":"https:\/\/www.holtxp.com\/portfolio\/gilbarco-veeder-root-rtc-2019\/","title":{"rendered":"Gilbarco Veeder-Root RTC 2019"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1513316414068{margin-top: 80px !important;margin-bottom: 35px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/6&#8243;][vc_column_text]\n<h1><b>Gilbarco Veeder-Root RTC 2019<br \/>\n<\/b><\/h1>\n<p>For the second year in a row, Gilbarco asked Holt Experiential to help brand their meeting space at their annual Retail Technology Conference.\u00a0 This was held in a new venue from the previous year which required re-examining the facility layout, available meeting spaces, and general sight lines in the convention center concourses.<\/p>\n<p>Similar to their\u00a0<a href=\"https:\/\/www.holtxp.com\/portfolio\/gilbarco-retail-fuel-technology-conference-2018\/\">2018 RFTC conference<\/a>, Holt helped extend the event brand through the event space in three zones:<\/p>\n<ol>\n<li>Zone One &#8211; Corporate Event Welcome + Registration Area &#8211; filled with themed fabric graphic structures, monitor stands, branded registration counters, and printed vinyl glass graphics.<\/li>\n<li>Zone Two &#8211; Convention Center Concourse Areas &#8211; concourse hallways, seating areas, and the main entrance to the ballroom were branded with themed fabric graphic structures, stand-alone agenda + key speaker information graphics, and printed vinyl glass graphics.<\/li>\n<li>Zone 3 &#8211; Trade Show + Presentation Ballroom &#8211; The RFT Conference also included a trade show floor, for which Holt built a 20 x 30 exhibit that combined the event brand look with Gilbarco\u2019s latest retail fuel dispensers and point-of-sale-devices, allowing for software demonstration. A raised stage was erected in the presentation area at the head of the ballroom and branded with a 20-foot wide printed fabric back wall, two 16-foot tall printed fabric backlit towers to the left and right sides, and a branded counter for use by the featured speakers.\u00a0 All the stage assets incorporated some form of LED lighting to create a more dramatic presentation.<\/li>\n<\/ol>\n<p>While there were similar needs as in 2018 for stage exhibits, reception, sponsor listings, and product displays, all graphics were redesigned to incorporate the 2019 event theme of \u201cInnovation Starts Here.\u201d[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_column_text]<b>CLIENT:<\/b><br \/>\nGilbarco Veeder-Root<\/p>\n<p><b>CATEGORIES<\/b><br \/>\nEvents<\/p>\n<p>Graphics<\/p>\n<p><b>SERVICES:<br \/>\n<\/b>Event Space Planning<\/p>\n<p>Shipped Event Structures<\/p>\n<p>Logistics and Onsite I&amp;D[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1513316405526{margin-bottom: 80px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1566956154809{background-image: url(https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/gilbarco-veeder-root-rtc-portfolio-1.jpg?id=2575) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2578&#8243; img_size=&#8221;full&#8221;][vc_single_image image=&#8221;2579&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1566956909582{margin-bottom: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1513226961464{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #ebebeb !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;]\t\t\t\t\t<div id=\"thb-image-slider-26\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"true\" data-navigation=\"\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"true\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Window-graphics-and-digital-display-welcoming-attendees-to-Gilbarco-RTC-2019.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"Window graphics and digital display welcoming attendees to Gilbarco RTC 2019\" title=\"Window graphics and digital display welcoming attendees to Gilbarco RTC 2019\" srcset=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Window-graphics-and-digital-display-welcoming-attendees-to-Gilbarco-RTC-2019.jpg 1600w, https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Window-graphics-and-digital-display-welcoming-attendees-to-Gilbarco-RTC-2019-1000x750.jpg 1000w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Special-event-exhibits-to-add-branding-and-messaging-at-Gilbarco-RTC-2019.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"Special event exhibits to add branding and messaging at Gilbarco RTC 2019\" title=\"Special event exhibits to add branding and messaging at Gilbarco RTC 2019\" srcset=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Special-event-exhibits-to-add-branding-and-messaging-at-Gilbarco-RTC-2019.jpg 1600w, https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Special-event-exhibits-to-add-branding-and-messaging-at-Gilbarco-RTC-2019-1000x750.jpg 1000w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1282\" src=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/gilbarco-veeder-root-rtc-portfolio-6.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"Attendees at Gilbraco RTC converse in front of informational Veefil product kiosks and printed fabric backdrop with lighting\" title=\"Gilbarco-Veeder-Root-RTC-Portfolio-6\" srcset=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/gilbarco-veeder-root-rtc-portfolio-6.jpg 1600w, https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/gilbarco-veeder-root-rtc-portfolio-6-1000x801.jpg 1000w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/gilbarco-veeder-root-rtc-portfolio-7.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"Custom event branding vinyl full color large format event branding graphic for Gilbarco RTC event\" title=\"Gilbarco-Veeder-Root-RTC-Portfolio-7\" srcset=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/gilbarco-veeder-root-rtc-portfolio-7.jpg 1600w, https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/gilbarco-veeder-root-rtc-portfolio-7-1000x750.jpg 1000w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Gilbarco-RTC-2019-sponsor-banner-stands-and-flatscreen-monitor.jpg\" class=\"thb-ignore-lazyload attachment-full\" alt=\"Gilbarco RTC 2019 sponsor banner stands and flatscreen monitor\" title=\"Gilbarco RTC 2019 sponsor banner stands and flatscreen monitor\" srcset=\"https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Gilbarco-RTC-2019-sponsor-banner-stands-and-flatscreen-monitor.jpg 1600w, https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/Gilbarco-RTC-2019-sponsor-banner-stands-and-flatscreen-monitor-1000x750.jpg 1000w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1566927810866{background-image: url(https:\/\/www.holtxp.com\/wp-content\/uploads\/2019\/08\/gilbarco-veeder-root-rtc-portfolio-3.jpg?id=2577) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;dark-overlay&#8221;][vc_column][vc_empty_space height=&#8221;160px&#8221;][vc_custom_heading text=&#8221;Ready To Bring Your Story To Life?&#8221; font_container=&#8221;tag:h1|font_size:56px|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;.vc_custom_1566928338472{margin-bottom: 35px !important;}&#8221;][vc_btn title=&#8221;Let&#8217;s Talk&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;sky&#8221; align=&#8221;center&#8221; el_class=&#8221;holt-blue border&#8221;][vc_empty_space height=&#8221;160px&#8221;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1513316414068{margin-top: 80px !important;margin-bottom: 35px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;3\/6&#8243;][vc_column_text] Gilbarco Veeder-Root RTC 2019 For the second year in a row, Gilbarco asked Holt Experiential to help brand their meeting space at their annual Retail Technology Conference.\u00a0 This was held in a new venue from the previous year which required re-examining the facility layout, available meeting&hellip;<\/p>\n","protected":false},"author":5,"featured_media":2576,"comment_status":"closed","ping_status":"closed","template":"","tags":[179,99],"environments":[261,262],"industries":[268,272,271],"services":[274,277],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gilbarco Veeder-Root RTC 2019 - Holt Experiential - Branded Interiors, Trade Show Exhibits, Corporate Events and Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Gilbarco asked Holt to help brand their event space at their annual Retail Technology Conference in three zones for the second year in a row.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.holtxp.com\/portfolio\/gilbarco-veeder-root-rtc-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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