var wpdm_url = {"home":"https:\/\/www.holtxp.com\/","site":"https:\/\/www.holtxp.com\/","ajax":"https:\/\/www.holtxp.com\/wp-admin\/admin-ajax.php"};
var wpdm_js = {"spinner":"<i class=\"wpdm-icon wpdm-sun wpdm-spin\"><\/i>","client_id":"057aaa43fb1a387ccbf41b81ca7a755a"};
var wpdm_strings = {"pass_var":"Password Verified!","pass_var_q":"Please click following button to start download.","start_dl":"Start Download"};
var _hsq = _hsq || [];
_hsq.push(["setContentType", "blog-post"]);
(function(ss,ex){ window.ldfdr=window.ldfdr||function(){(ldfdr._q=ldfdr._q||[]).push([].slice.call(arguments));}; (function(d,s){ fs=d.getElementsByTagName(s)[0]; function ce(src){ var cs=d.createElement(s); cs.src=src; cs.async=1; fs.parentNode.insertBefore(cs,fs); }; ce('https://sc.lfeeder.com/lftracker_v1_'+ss+(ex?'_'+ex:'')+'.js'); })(document,'script'); })('ywVkO4XEkvOaZ6Bj');
if (!document.querySelector("meta[name='viewport")) {
var vpMeta = document.createElement('meta');
vpMeta.name = "viewport";
vpMeta.content = "width=device-width, initial-scale=1.0";
document.getElementsByTagName('head')[0].appendChild(vpMeta);
}
var _npIsCms = true;
var _npProductsJsonUrl = 'https://www.holtxp.com/wp-admin/admin-ajax.php?action=np_route_products_json&np_from=theme';
var _npThankYouUrl = 'https://www.holtxp.com/?thank-you';
Syngenta Customer Experience Program
Experiential Design for Syngenta's New $68 Million R&D Hub’s Customer and Community Experience Program
Transforming Agriculture, Bringing Plant Potential to Life
When the leaders of Syngenta Crop Protection decided it was time to reimagine their 1960s-era Greensboro campus, they turned to Holt Experiential to help them imagine the employee and customer led innovation and collaboration journey at the start of a four-year transformation.
The result is a state-of-the-art 220,000-square-foot research and development hub, launched in the fall of 2024, designed to drive agricultural science into the future. Experiential design is empowering the Syngenta team to transform agriculture and unlock plant potential by promoting collaboration and innovation among employees, customers, vendors and partners worldwide.
Engaged professional in a modern lobby watching a large digital display at Holt Experiential event.
“Our investment in this building is a testament to U.S. agriculture, and the Greensboro community.”
“We have more than 700 employees and contractors who call Greensboro home.”
— Vern Hawkins, CEO of Syngenta Crop Protection
Experiential Touchpoints Across The Facility
To animate the Syngenta story, the Holt Experiential design team collaborated with key Syngenta employees, architects, construction contractors, interior designers and audio/visual consultants to plan, design, build and install branded experiential components and interactive technologies throughout the new research and development hub.
“Holt pushed us really hard not just to have beautiful spaces, but also to have functional, experiential components.”
— Rusty Thompson, Director of Customer Experience-Syngenta
These key experiential components include:
Lobby / Visitor Lounge
Modern corporate lobby with a large digital display welcoming attendees to Syngenta's North America Crop Protection Headquarters grand opening.
Campus visitors are warmly welcomed by their name or picture in lights on a large LED video wall, which is also controlled by a touch screen kiosk for interactive demonstrations, videos, wayfinding, products, and company philosophy. The lobby also includes the Holt Experiential designed Syngenta backbone, a dimensional symbol that represents key elements of the Syngenta story.
INSIDE SYNGENTA'S NEW INNOVATION CAMPUS
EVERY GREAT SPACE TELLS A STORY
Innovative experiential marketing showroom at Holt Experiential, featuring interactive digital displays for immersive brand storytelling.
Innovative corporate branding display at Holt Experiential showcasing company values and strategic vision.
People attending a grand opening event at Holt Experiential headquarters, showcasing innovative corporate event experiences and modern event spaces.
Customer and Community Experience Center
Enhancing sustainability through innovative plant protection solutions at Holt Experiential.
This dedicated space ensures there’s always a fantastic room available for connecting and collaborating with customers. Tours start and end here because of its central location in the facility.
A vibrant indoor display showcasing innovative agricultural research, crop health, and sustainability efforts by Holt Experiential.
Innovative exhibit showcasing plant potential, agriculture, and sustainable farming techniques at Holt Experiential.
The first long wall tells how Syngenta presents possibilities, understands growers, invests in the future, and is agriculture. Displays feature their technology, products, and packaging. They can display different products on the pedestals to speak more directly to whichever group is visiting.
Innovative corporate presentation at Holt Experiential, showcasing dynamic business solutions and engaging strategies in a modern conference room.
Innovative corporate meeting room with large digital display and modern design, showcasing Holt Experiential's immersive event solutions.
The other long wall houses a wall-sized touchscreen, that can display many stories digitized by Holt for tailored presentations. Cameras allow live virtual interactions with customers and employees at other Syngenta and customer facilities.
Agriculture Timeline Hallway
Interactive display on farming history and future at Holt Experiential.
The Agriculture Timeline Hallway serves as a transition from the offices and into the research lab space. One side of the hallway tells the history of agriculture and on the other side the importance of agriculture. Group tours can also start and stop here.
Innovative experiential exhibit promoting sustainable farming and environmental awareness at Holt Experiential.
Holt designed and installed the graphics and the millwork, including arches, to add prominence to the space. The hallway visually matches the rest of the tour stops. Designed for flexibility, Syngenta can change wall graphics to expand on new company innovations.
Demo Lab
Innovative product technology and engineering demo lab at Holt Experiential, fostering hands-on learning and immersive brand experiences.
In the Product & Technology Demo Lab, visitors get to touch and feel scientific innovation, for an interactive experience that makes complex science, even down to the molecular level, understandable. The Demo Lab’s virtual connection has been a game changer, allowing Syngenta scientists to demonstrate their latest innovations to customers, partners, and Syngenta’s 48,000 employees in 100 countries around the world.
Innovative Holt Experiential demo lab featuring product technology and engineering demonstrations for engaging industry events and corporate training.
Innovative Holt Experiential demo lab showcasing engineering and scientific solutions for impactful brand experiences and corporate events.
“Being able to use the Demo Lab here to tell these stories and give these experiences for folks is fantastic. When you bring a scientist into the Demo Lab and let them interact with customers, it's like magic.”
— Rusty Thompson, Director of Customer Experience-Syngenta
Innovation Tour Stops
Enhancing agricultural innovation through immersive experiences at Holt Experiential.
Holt helped create an innovation journey with permanent exhibits next to lab entrances throughout the building. Syngenta adapts each tour to the group visiting, choosing the relevant tour stops according to their areas of interest and time available.
Innovative biotech display showcasing cutting-edge research at Holt Experiential in a modern corporate environment.
Innovative corporate hallway at Holt Experiential showcasing modern design and interactive digital displays for enhancing customer engagement.
Each tour stop includes a custom wood millwork exhibit frame, a backlit Syngenta logo and lettering, printed color and acrylic standoff graphics, touchscreens with interactive content programming, cabinetry, product display pedestals, and lighting. Thus, while each tour stop is different, they all visually match and support the brand.
Innovative experiential marketing display showcasing Syngenta's commitment to agricultural innovation and sustainability at Holt Experiential.
Holt Experiential also programmed the touch screen content displayed at each tour stop on the touchscreens. This global program is deployed across stops, but the on-screen entry points into this application are tailored to each physical tour stop. This creates unique entry points tied to individual tour stop themes while providing access to the total depth of content built into the global app. This approach facilitates better and longer conversations with visitors as they unfold and it fosters cross-selling of Syngenta’s full capabilities.
Cafe Wall
Vibrant digital displays showcasing brand advertisements and live TV programming at Holt Experiential event space.
Modern smart TV installation with stylish wood frame design for experiential branding.
Employees watch programs on two large 100” TVs framed by a gorgeous custom-milled wood frame that elevates the space and provides a focal point within the Cafe. One TV can also live stream the Auditorium stage for overflow crowds during town halls and lectures while the other TV displays the Syngenta Greencast weather hub.
Other Environmental Branding Elements
Vibrant geometric wall art in a modern, well-lit corporate space promoting immersive experiential branding.
Modern corporate meeting room featuring Syngenta branding and sleek black chairs.
Vibrant backlit green leaf art installation in a modern indoor space.
Vivid wheat field artwork with backlighting creates a warm, immersive experiential environment at Holt Experiential.
Pollinator garden informational display promoting environmental awareness and sustainable practices at Holt Experiential.
To complete the project, Holt extended the customer experience to tailored spaces in other areas of the facility: for Employee Engagement, Customer & Community Engagement, a dimensional Syngenta logo for the large Auditorium, exterior botanical signage in the Pollinator Garden, brand illustration wall art graphics for the second-floor Connector hallway, and large photo displays to highlight the beauty of Bringing Plant Potential to Life.
“The Holt Experiential team kept challenging us by asking, what is the story that you want to tell here?”
— Rusty Thompson, Director of Customer Experience-Syngenta
Flexible Branded Interiors Create Experiences for Multiple Audiences and Needs
Engaging educational tour at Holt Experiential, inspiring students with immersive experiences in agriculture and farming.
Besides meeting with, presenting to, and collaborating with clients, the Syngenta facility leverages branded environments in many other ways, including:
Recruiting, onboarding and cross-training employees
Welcoming outside community groups
Hosting interactions with media
Broadcasting new product launches
Facilitating product workshops and demonstrations both in person and virtually
Syngenta Company Culture Grows with Holt Experiential Branded Interiors
Innovative engineering demonstration at Holt Experiential's demo lab, showcasing cutting-edge technology and hands-on learning experiences.
“Holt helped us create experiences that made our culture bloom even further.”
“We've already had a pretty darn good culture, but Holt just added fuel to what we were already doing. And now we can tell the stories and connect better than we ever did before."
"And that culture creates connections with customers that ultimately creates sales.”
const abmsg = "We noticed an ad blocker. Consider whitelisting us to support the site ❤️";
const abmsgd = "download";
const iswpdmpropage = 0;
jQuery(function($){
});
(function(l) {
if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
window.lintrk.q=[]}
var s = document.getElementsByTagName("script")[0];
var b = document.createElement("script");
b.type = "text/javascript";b.async = true;
b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
s.parentNode.insertBefore(b, s);})(window.lintrk);
(function(d,s,i,r) {
if (d.getElementById(i)){return;}
var n=d.createElement(s),e=d.getElementsByTagName(s)[0];
n.id=i;n.src='//js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/3875269.js';
e.parentNode.insertBefore(n, e);
})(document,"script","hs-analytics",300000);
var PT_CV_PUBLIC = {"_prefix":"pt-cv-","page_to_show":"5","_nonce":"e996126a0e","is_admin":"","is_mobile":"","ajaxurl":"https:\/\/www.holtxp.com\/wp-admin\/admin-ajax.php","lang":"","loading_image_src":"data:image\/gif;base64,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","is_mobile_tablet":"","sf_no_post_found":"No posts found.","lf__separator":","};
var PT_CV_PAGINATION = {"first":"\u00ab","prev":"\u2039","next":"\u203a","last":"\u00bb","goto_first":"Go to first page","goto_prev":"Go to previous page","goto_next":"Go to next page","goto_last":"Go to last page","current_page":"Current page is","goto_page":"Go to page"};
