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SCbio at BIO 2025
Creating Connections That Drive Economic Growth
SCbio Promotes South Carolina Life Sciences Industry to Global Audience
Images and Videos: Paige Durham, SCbio
SCbio, the South Carolina life sciences economic development organization, had a fantastic showing at the Bio 2025, one of the nation’s largest life sciences trade shows.
Throughout the show, their 20 x 50-foot exhibit was filled with productive meetings between SCbio delegates and partners, including local and global biotech startups, pharma manufacturers, and research institutions.
SCbio’s ultimate goal was to help the 1,000 South Carolina businesses they represent to network and collaborate with prospective business partners from across the globe.
“At the 2025 BIO International Convention, SCbio captured nearly 300 additional leads with the Welcome Desk system provided by Holt, coupled with Holt’s booth design that easily caught the eyes of convention attendees.”
— Connor Watkins, Director of Marketing - SCbio
Exhibit Design to Achieve SCbio Goals
SCbio gave Holt Experiential two essential goals for their exhibit presence at BIO 2025:
Create many spaces for partner and delegate meetings, and a separate, more comfortable space for delegates to relax, recharge, and engage in informal conversations.
Position South Carolina as a great place people can both move to for business and have a great quality of life.
“We gave Holt our needs and vision for our space and they made that come to fruition, plus gave us improvements that added to our space that we would not have foreseen without working with them. Many other companies that I’ve worked with don’t give you that opportunity, if anything, they put more of the onus on the customer to come with those things and even with the design too.”
— Connor Watkins, Director of Marketing - SCbio
“We got many compliments from other states and countries about our booth. Holt designers really helped us capture our needs for the space and ultimately bring that design to fruition in a seamless process, which was not the case with some of the other exhibit booth production companies that we worked with in the past.”
— Connor Watkins, Director of Marketing - SCbio
Exhibit Facilitates Forging Global Connections
Acting as liaisons for the exhibit, SCbio marketing staff welcomed an ongoing parade of visitors and introduced them to the right people for pre-arranged or impromptu meetings with existing or potential business partners.
The SCbio exhibit facilitated a meeting point for South Carolina delegate companies at Bio 2025, with 43 executives from 25 different companies supporting and staffing the exhibit.
SCbio delegates share the benefits and resources they can offer that make South Carolina a stronger candidate for businesses who are looking to either expand or relocate.
Building global relationships allows SCbio to show the world why South Carolina is the best place to live and practice science.
SCbio strengthened partnerships with fellow life sciences organizations from around the world at BIO 2025, including their partners from Liverpool, United Kingdom.
South Carolina: A Place for Work and Life
SCbio’s exhibit graphics promoted South Carolina as a place where people can do business but also have a great quality of life.
A booth staffer from the South Carolina Department of Commerce shows off a VR headset that allowed executives to experience a site visit in South Carolina without leaving the exhibit floor.
The South Carolina delegates who staffed the SCbio exhibit, providing support and dedication to the life-sciences ecosystem.
Holt’s Expert Project Management Provides Peace of Mind
“One thing that's really nice about working with Holt is we get the opportunity to look at the booth at Holt’s location prior to the trade show so if there are any things that we notice or things that might be a little out of place, then we are able to address them before it gets shipped and installed on the show floor.”
— Connor Watkins, Director of Marketing - SCbio
Through clear communication about deadlines, experienced production and project management, SCbio was able to preview their exhibit at Holt’s facility a month before the show.
Holt’s logistical prowess continues to shine when it matters most, on the show floor, arranging installation timing to ensure the exhibit is set up and show ready days before the convention.
“One of the best benefits about working with Holt is that we don't have to guess what's going to be coming or who's going to be there or how the production might look as opposed to other companies that we've worked with in the past where we don't really get to see the product until we're there. And then we have to address issues in the moment, which can be very difficult for people on the show floor when they don't have anybody representing or advocating for them.”
— Connor Watkins, Director of Marketing - SCbio
Holt completed exhibit installation 3 days before BIO 2025 opened, giving SCbio greater peace of mind.
SCbio’s presence at BIO 2025 demonstrates how a strategically designed exhibit can go beyond visibility to actively drive meaningful connections, partnerships, and economic growth. By aligning exhibit design, messaging, and on-site execution with clear business goals, they created an environment that not only attracted attention but delivered measurable results for South Carolina’s life sciences community.
Ready To Bring Your Story To Life?
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