The Power Behind Power

Scaling Up a Large Physical Experience for Reinhausen at IEEE 2026 To Power Customer and Partner Connections

Reinhausen partnered with Holt Experiential to create a custom two-story exhibit worthy of a historic milestone – the company’s 100th anniversary of the groundbreaking patent that transformed voltage regulation around the world.

Designed to encourage customer engagement with Reinhausen products and people, the exhibit combines striking architecture with 360 degrees of functionality. Two private and semi-private meeting rooms provide comfortable spaces for executive conversations, while open product displays encourage visitors to interact with Reinhausen’s innovative technologies and speak directly with technical experts. Every square foot was carefully planned to support relationship building, product education, and business development throughout the event.

Wide view of Reinhausen's custom two-story exhibit at IEEE 2026 in Chicago with visitors exploring products and meeting with the sales team.

Holt Experiential solved a complex business challenge by delivering a large scale two-story product showcase that powered Reinhausen customer and partner relationships at IEEE 2026.

Enterprise-Wide Experiential Programs

Hear directly from the Reinhausen team about how Holt Experiential strengthened brand consistency, reduced operational complexity, maximized investment across multiple initiatives and accelerated business growth by encouraging customer and partner collaboration at IEEE 2026.

Visitors speak with Reinhausen technical experts beside an illuminated product display wall featuring glowing blue lines that represent the flow of electricity.

The brightly illuminated feature wall draws visitors into conversations with Reinhausen’s technical experts, using dynamic blue power lines that symbolize the flow of electricity to connect products and spark technical business discussions.

“Our strategy for this event is to make sure that customers can connect to the technology, get to test it out and play with it.”

— Nikki Williams, Marketing Manager USA – Reinhausen

The Heartbeat of Power - Reinhausen Voltage Regulation

Actively shaping the energy transition with the new generation of products

By creating opportunities for hands-on learning and one-on-one conversations, Holt Experiential worked with the Reinhausen marketing team to design an exhibit that transformed complex technologies into engaging customer experiences and helped foster strong connections with industry professionals.

Montage showing a Reinhausen representative demonstrating a transparent transformer to attendees and customers examining the wiring and internal components of a product display at IEEE 2026.

Interactive product demonstrations gave visitors an up-close look at Reinhausen’s transformer technologies, encouraging technical discussions and meaningful engagement throughout the exhibit.

Visitors interact with Reinhausen products and speak with technical specialists during live product demonstrations at the IEEE 2026 exhibit.

Live demonstrations and one-on-one conversations gave attendees the opportunity to explore Reinhausen’s technologies and connect directly with technical experts throughout the exhibit.

“The idea of this entire booth is to show that we're very good in the industry at bringing innovation that actually changes people's lives. It makes their jobs easier.”

— Bill Heron, Vice President Digital Solutions and Asset Management – Reinhausen

It is Really Important to Be Part of the Conversation

The power grid is aging, and data centers are evolving

Rear view of Reinhausen's two-story exhibit at IEEE 2026 featuring a private upstairs meeting suite, a casual downstairs meeting lounge, and open seating areas for customer conversations.

The custom two-story exhibit offers a variety of meeting environments including a private executive space upstairs, to a comfortable lounge inside the first floor, and casual café seating designed to support conversations with customers and partners.

Wide view of Reinhausen's two-story exhibit showing customers and team members meeting in the private second-floor meeting area during IEEE 2026.

The elevated second-floor meeting suite provides a quiet, private environment where Reinhausen’s team can meet with customers away from the activity of the exhibit floor.

View from the second-floor meeting room overlooking the Reinhausen exhibit and the IEEE 2026 exhibit hall.

The second-floor meeting room offers a comfortable and formal setting for customer and partner discussions while providing an impressive view of the exhibit and the activity across the IEEE 2026 show floor.

View from the second-floor meeting area overlooking Reinhausen's interactive product displays and customer engagement spaces at IEEE 2026.

From the second-story meeting space, visitors have a clear view of the interactive product displays and customer engagement areas that define Reinhausen’s IEEE 2026 exhibit.

“We created two spaces that are semi-private and private to facilitate meetings with our long-standing customers. Now, we don’t have to go offsite.”

— Nikki Williams, Marketing Manager USA – Reinhausen

Semi-private meeting lounge in the Reinhausen exhibit featuring comfortable seating and a video presentation celebrating the 100-year history of the resistor tap-changer.

The comfortable main-floor lounge provides a welcoming space for customer conversations while featuring an AI-powered presentation of Dr. Bernhard Jansen sharing the story behind Reinhausen’s groundbreaking resistor tap-changer innovation.

Showing Off Reinhausen Products with Touch Screens and 3D Imaging

That is a great way to tell a complete company story

Reinhausen technical representative uses an interactive touchscreen to present product solutions to visitors at the IEEE 2026 exhibit.

A Reinhausen technical specialist demonstrates product solutions using a custom interactive touchscreen application developed by Holt Experiential’s digital team.

Montage of visitors using virtual reality goggles to explore 360-degree views of Reinhausen product installations at the IEEE 2026 exhibit.

Visitors experience Reinhausen installations through immersive 360-degree virtual reality, allowing them to explore products and real-world applications beyond the exhibit floor.

“At a big show like this you really have to stand out, you have to have a nice setup, and it has to be professional.”

— Nikki Williams, Marketing Manager USA – Reinhausen

Side view of Reinhausen's IEEE 2026 exhibit featuring a coffee bar and welcoming gathering space for customer conversations.

The integrated coffee bar creates a welcoming destination where visitors can relax, network, and continue conversations with Reinhausen’s sales and technical teams.

Café-style seating area overlooking a semi-private meeting room where Reinhausen team members meet with customers at IEEE 2026.

Casual café seating and semi-private meeting areas create multiple opportunities for Reinhausen to connect with customers in a comfortable, welcoming environment.

“I'm very grateful to the team at Holt, especially helping me manage my chaos because that's what it is.”

— Nikki Williams, Marketing Manager USA – Reinhausen

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