To help Reinhausen connect with utility professionals, share their latest innovative technologies, and discuss the future of power systems, Holt Experiential created an open and inviting 30×40 exhibit that encouraged visitors to enter and interact with Reinhausen products and staff.

Their exhibit focused on four main functions: Brand building, digital A/V tech, product display, and meeting areas.

Building The Reinhausen Brand

Vivid mural graphics all through the exhibit energized Reinhausen’s story. To further amplify their “THE POWER BEHIND THE POWER” brand, neon-like blue lights shone on the edge of the exhibit’s bridge, plus were integrated to connect products on a transformer sensor display.

Digital A/V Technology Attracts + Engages

To attract visitors, support their booth staff, and reinforce their innovative brand, Reinhausen’s exhibit played digital content on a variety of audio-visual technologies:

• For greatest impact and to attract attendees from the aisle, on a large LED video wall
• For small groups, on one 70-inch and two 55-inch AV monitors with media players
• For self-serve and exhibit-staffer led discussions, a touch-screen kiosk featured Reinhausen’s website

An 8 by 8-foot LED video wall played splash videos to capture attention from passing DTECH attendees.

Reinhausen exhibit staffers used presentation visuals shown on one 70-inch and two 55-inch AV monitors integrated into towers and kiosks to help support their discussions with utility professionals at DTECH 2025.

Attendees could walk right up and get information themselves from a touch-screen kiosk featuring Reinhausen’s website. Or, booth staffers can use it as a digital tool to present to prospects.

Displaying Products for Demonstrations

Reinhausen engaged prospects with three hands-on product demo areas, including their ETOS® intelligent sensors, pole-mounted transformer products, and their ECOTAP® Voltage Regulation and Dynamic Transformer.

Eye-catching, neon-like blue light strips communicated the integration of Reinhausen’s products with their ETOS® intelligent sensors.

Three different exhibit areas to help with three phases of the buying cycle: the LED video wall to catch attention, a product display to demo prospects, and comfortable seating area to host meetings to close deals and strengthen relationships.

Prospects gather to learn more about Reinhausen technology.

Reinhausen lets utility professionals get hands-on with their pole-mounted transformer products and their ECOTAP® Voltage Regulation and Dynamic Transformer.

Meeting Areas For Building Relationships

Casual yet upscale tables and seating were spread throughout the space, featuring multiple seating styles, for chatting with utility professionals about their grid challenges.

This comfortable corner couch and ottoman sat inside a low-height branded wall.

The bar height table sat next to a mural diagram of Reinhausen’s TESSA Service Solutions. Nearby, a casual conversation takes place at bistro tables.

The Reinhausen team was thrilled to help DTECH visitors to explore their technologies firsthand, answer questions, and discuss how their solutions could support their goals.

The exhibit featured modular exhibit panels with custom elements, providing both impact and flexibility. Reinhausen has reconfigured these same structures for subsequent shows. The USA exhibit design matched the branding, look and feel of Reinhausen’s exhibits at exhibitions in Europe and Asia.