To celebrate nearly 100 years of pickle-making heritage, The Mount Olive Pickle Company asked Holt Experiential to transform their historic brand into a fully immersive retail destination – a pickle parlor.

Bright brand colors, iconic signage, and plenty of pickle personality invite visitors into the Mt. Olive Pickle Parlor for a truly dill-ightful brand experience.

The Mt. Olive Pickle Parlor – a fully branded retail environment featuring merchandise, pickle displays, historic signage, and the entertaining pickle barrel history room.

In addition to a wider variety of branded and non-branded pickle-themed merchandise, the parlor shares much of the company’s nearly 100-year-history. Holt Experiential expertly designed integrated displays for artifacts, images, and highlights of employees, shareholders and events over the years.

A visiting family takes a photo with Mt. Olive’s historic pickle character, surrounded by vintage-inspired signage designed by Holt Experiential.

The Mt. Olive Pickle history timeline wraps the space above visitors to the Pickle Parlor.

For years, more than 10,000 visitors made the trip to Mt. Olive Pickle’s tiny 600-square-foot gift shop in their headquarters building at the edge of town. As the brand approached its 100-year milestone, the Mt. Olive team saw an opportunity to create a big experience to welcome fans and celebrate the legacy behind the iconic pickle. They partnered with Holt Experiential to expanded its retail presence into a must-visit Pickle Parlor in the heart of downtown.

Mt. Olive Pickle inspired merchandise is available in their new immersive 3,000 square feet retail store and branded museum.

Merchandise displays are woven into Mt. Olive’s story, surrounded by historic imagery, branded graphics, and timelines throughout the Pickle Parlor.

Holt Experiential took cues from the time of Mt. Olive Pickle’s founding in the 1920s, with its simulated punched tin ceiling, schoolhouse lights, the pickle bar and its ornate cabinetry. The design is also based on Mt. Olive’s brand colors.

Now, visitors experience daily pickle tastings, try pickle flavored soft drinks and munch on pickle flavored snacks while sitting at the ornate pickle bar.

Close-up details of the Mt. Olive Pickle bar reveal custom shelving for displaying products and branded merchandise, ready-to-sample pickles, and historic wood inlays designed to echo the brand’s early years.

Pickle Parlor visitors pose with the Mount Olive Pickle Festival mascot next to the pickle barrel history room.

Detail views of the Pickle Barrel room reveal the historic craftsmanship, use of old doors and locks, wood planking, and cooperage inspired hardware. A call out to the 1926 company founding, all designed and fabricated by Holt Experiential.

The Pickle Barrel walls are wrapped in historic timelines, graphics and photos. Mt. Olive product artifacts are displayed below the LED screen featuring an award winning overview video to bring a century of pickle history to life.

Holt Experiential wove photos, logos, advertisements and key dates to highlight the historic Mt. Olive pickle legacy across generations.

A passer by decides to take a look at the Pickle Parlor while attending the Pickle Festival.

Visitors to the Pickle Parlor engage with the Mt. Olive history figure on display, capturing memorable photos as part of their visit.

Holt Experiential delivered custom Mt. Olive jar lid tables to give visitors a place to snack, sip and relax. It is a salute to the brand and is one of the most talked about features in the Pickle Parlor.

The Pickle Parlor retail layout encourages discovery while celebrating the variety and personality of Mt. Olive products.

The Mt. Olive Pickle Parlor served as the filming location for the television series Kitchen Curious with Vivian Howard during the 2025 Pickle Festival. The natural light and fully branded interiors created an ideal backdrop for production.