Hayward Pools - Best of Show

Custom Interactive Design Makes A Big Splash!

For making attendees feel like they were diving into a world of luxurious pool and spa features, the Hayward exhibit won the Best of Show award at both the 2024 and 2025 Pool and Spa Expos in Atlantic City, New Jersey.

For nearly 100 years, Hayward has built industry-leading equipment, filters, and pumps. Today they are at the forefront of innovation for pool and outdoor living technology and internet-connected homes. For pool owners who want to create the perfect backyard environment, reduce operating and maintenance costs, or harness the power and convenience of wireless controls, Hayward makes the equipment and technology that will help them do it.

Award-winning Hayward Pools trade show exhibit at the Atlantic City Pool and Spa Expo designed by Holt Experiential, featuring interactive product displays and immersive branding.

Hayward Pools’ 50’x80’ exhibit at the Atlantic City Pool and Spa Expo—designed and fabricated by Holt Experiential—earned Best of Show honors for its immersive design and hands-on interactivity.

“Our goal is to have an exhibit where customers, pool builders and service providers can see and interact with our products functioning in real life.”

— Eliana Mundul, Senior Event Manager - Hayward

Experiential Touchpoints Across 130+ Products

The new 50’-by-80’ exhibit was designed by the Holt Experiential team to leave obscurity in its wake. The epic exhibit has multiple areas where customers can interact with the products and Hayward representatives.

Illuminated water bowl fountain feature with flowing water and lighting, part of the interactive Hayward Pools trade show exhibit designed by Holt Experiential.

A fully functioning water feature brought Hayward’s pool technology to life.

TAKE A DEEP DIVE INTO AQUATIC INNOVATION WITH HAYWARD

HAYWARD'S INTERACTIVE EXHIBIT IN STUNNING 3D - SEE WHY IT WON BEST OF SHOW

Hands On Product Interaction and Demonstration

Hayward products are distributed throughout the exhibit with the feel of a natural and inviting flow for exploration and interaction. People can touch the products, interact with multiple touch screens and tablets, and view product videos at every station.

The branded feature tower has an electronic demonstration screen where customers can experience orchestrating their backyard using the Omni Logic pool controls lighting and water features controlled by Alexa.

Branded feature tower with electronic demonstration screen showcasing Hayward’s Omni Logic pool controls and smart lighting, designed by Holt Experiential for the award-winning trade show exhibit.

Visitors interact with backyard lighting and water features through Hayward’s Omni Logic controls and Alexa.

Trade show attendees interact with Hayward pool products on high-tech, well-lit branded display stands designed by Holt Experiential at the award-winning Pool and Spa Show exhibit.

Expo attendees experience Hayward’s advanced pool technology on interactive, illuminated display stands.

Landscape lighting display simulating a backyard pool environment at the Hayward Pools trade show exhibit designed by Holt Experiential.

The ambiance of a lifelike yard setting encourages visitors to experience landscape Hayward Pools’ large selection of modern lighting products.

Customer interacts with a Hayward sales representative discussing pool pump features at the trade show’s branded pump section designed by Holt Experiential.

A Hayward sales team member demonstrates the latest pool pump models for an attendee on a lighted show stand.

Large group of attendees watches a live demonstration of Hayward’s Omni Logic pool controls with synchronized lighting and water effects in the interactive exhibit designed by Holt Experiential.

A large group of attendees gathers to experience Hayward’s Omni Logic controls in action. The large pool area is a perfect space for accommodating large group demonstrations.

Attendee and Hayward sales representative converse in front of interactive digital monitors and product displays showcasing multiple pool models at the trade show exhibit designed by Holt Experiential.

A relaxed customer conversation unfolds amid interactive digital screens and product displays.

“This is the best booth that we have ever had, by far. My favorite thing is the demo area, where we can show somebody how to orchestrate their backyard using the OMNI pool controls and Alexa. ”

— Greg Fournier, Product Manager - Hayward

Attendee interacts with a large cell phone model demonstrating Hayward’s Omni Logic pool controls in the trade show exhibit designed by Holt Experiential.

Visitors explore smart pool technology using a giant mobile phone model developed by Holt Experiential, bringing the Omni Logic controls to life.

Illuminated water bowl fountain with flowing water at the Hayward Pools trade show exhibit, designed by Holt Experiential for interactive product demonstration.

A fully functioning water bowl fountain feature brought Hayward’s pool technology to life encouraging conversation.

“Fantastic interaction, that is the thing that we are most excited about, just how interactive the individual displays are. The flow of the overall booth is very cohesive as well. ”

— Aaron Martin, Senior Director of Marketing - Hayward

Incorporating Product Features that Demand Attention

The Hayward Pools exhibit, designed and executed by Holt Experiential, is a masterclass in immersive trade show design—blending innovative product displays, smart pool technology, dynamic lighting, branded signage, and interactive experiences into a massive, visually stunning environment. Every element—from illuminated pool and landscape lighting to feature towers, digital monitors, and touch-enabled product stations—was thoughtfully crafted to guide attendees through an engaging, hands-on exploration of Hayward’s products. The cohesive integration of branding, experiential features, and functional technology created a seamless flow that delighted attendees and elevated the overall visitor experience. This attention to detail and strategic design earned the exhibit Best of Show at the Pool and Spa Expo in Atlantic City, showcasing Holt Experiential’s ability to transform trade show spaces into award-winning, business-driving experiences for leading brands.

3D branded signage highlighting the Hayward Pools exhibit’s pool house, featuring hospitality areas for food and drinks and a hidden conference room for executive meetings, designed by Holt Experiential.

Holt Experiential’s pool house combined attention grabbing 3D branding with hospitality and a hidden executive conference room.

Pool lighting features integrated along fencing and plants in front of the branded demonstration tower at the Hayward Pools exhibit, designed by Holt Experiential.

Visitors experience Hayward’s innovative pool lighting technology integrated along fencing and landscaped areas, creating a visually stunning and immersive exhibit environment.

Busy welcome desk at the Hayward Pools exhibit processing leads from customers, distributors, and service providers, with branded gifts attracting attendees, designed by Holt Experiential.

The exhibit’s welcome desk served as the hub for lead capture, engaging customers, distributors, and service providers.

Hayward Pools exhibit prominently positioned at the event entrance, featuring a sponsored coffee lounge to attract attendees, designed by Holt Experiential.

The exhibit’s prime location and sponsored coffee lounge encouraged attendees to stop, engage, and explore Hayward’s products in an inviting environment.

Large group shot of Hayward sales, marketing, and executive team in front of their award-winning trade show exhibit designed by Holt Experiential.

The Hayward team proudly stands in front of their interactive, immersive exhibit—demonstrating their commitment to drive business and customer engagement through trade show sponsorship. Hayward Pools won The Best of Show Trophy earned in both 2024 and 2025 with their Holt Experiential designed exhibit.

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